What Does a Print Shop Do?

Sometimes it can be taken for granted what a print shop does, and many times, a lot of their services, and what they are able to offer, gets overlooked. It is well worth checking out what a print shop has to offer, so a business owner knows what is available, for them to be able to rely on when needs arise. Print shops have a variety of different employees on hand, based on their skills and experience.

Supplies And Equipment

Some print shops choose to offer supplies and equipment that the average business needs to rely on. These can range from printers, as well as toners and inks, plus paper supplies. Other print shops prefer to be more service orientated, and by doing so, offer a large range of printing services.

Hard Copy Printing

The majority of businesses will often have a need for some type of hard copy printing. Some good examples of this are:

  • Documents
  • Flyers
  • Business Cards
  • Catalogues
  • Posters

This is just a short list of the many different types of printing, that a print shop can offer.

Merchandise Print Shops

Another service that is often included in what print shops have to offer is merchandise printing. What this means is, that the print shop is able to print content on a large variety of different types of materials, or merchandise. A short list of these are:

  • T-shirts
  • Mugs and Coasters
  • Pens and Pencils
  • Badges

Every print shop will have their own line of merchandise, that they will offer personalised printing on.

Printing Marketing Materials

One of the most essential services that a print shop can offer is assistance with the development of marketing materials. The majority of these will fall within the range of the hard copy materials, as well as the merchandise printing. It is most important that a business chooses its print shop carefully. When doing so, there are specific things to look for.

Defining The Project

As the business owner in need of the marketing materials, it is your responsibility to develop the expectations of your project. There are specifics that the print shop are going to need to know. They are going to want to know, what is the purpose of the project? They are also going to need to know if this is going to be a one time run, or there are going to be repetitions of it. Deadline and budget, are also something that is required. Then on top of this, there will be many other questions that will need answers to, such as the type of materials that are going to be used for the project.

It is essential that the business owner works closely with the print shop company. Everything that the print shop is able to do is dependent on the instructions that they are given. The professionals at the print shop will be able to provide suggestions and advice, but the final decisions come down to the project owner.

Knowing The Options

When choosing to use a printing company to produce print materials, it is important to understand what they are offering. Some may offer digital printing, and others offset printing. Most of the modern day print shops now offer both of these. Offset printing is the traditional printing that has been around for many years, digital printing is the newer concept.